# Kathleen Bennett > Director of Production / Executive Producer with 20+ years leading cross-functional teams and delivering award-winning global campaigns for top-tier brands. This document contains the full content of Kathleen Bennett's portfolio site: biography, complete work history, portfolio case studies, and brands worked with. ## About I'm a seasoned Director of Production/ Executive Producer with 20+ years of experience leading cross-functional teams and delivering award-winning, global integrated campaigns for top-tier brands. I've built my career at the intersection of creativity, technology, and operations—developing strategic roadmaps, overseeing multimillion-dollar portfolios, and embracing innovation, including emerging tools like generative AI, to modernize production pipelines. Growing up in Europe shaped my global perspective and appreciation for collaboration across cultures—an influence that still guides how I lead teams and approach problem-solving today. I'm passionate about empowering people, streamlining complex processes, and building production ecosystems that don't just run smoothly, but deliver meaningful, measurable impact. Outside of work, you'll find me running, practicing yoga, or chasing life with my two boys—experiences that keep me grounded, energized, and focused on what really matters. I bring that same balance of passion and precision to every challenge, whether launching ambitious campaigns or piloting new ways of working. ## Experience ### DE-YAN — Head of Motion Production (Contract) 07/2025 - present - Led the motion production department, managing a team of producers and project managers to deliver high-impact motion design content across top-tier accounts, including **Google**, **YouTube**, **AMEX**, and **ATM**. - Oversaw full production lifecycles—from concept to delivery—for motion graphics and brand content across digital and broadcast platforms. - Led social media strategy and content production for a key client, executing weekly content shoots, posts, stories, and reels that drove measurable engagement and brand growth. - Partnered closely with creative leadership and clients to ensure brand consistency, storytelling impact, and visual innovation. - Spearheaded workflow optimizations and team structures to scale delivery across diverse motion deliverables. - Guided integration of emerging technologies, including generative AI, into the design and production pipeline to elevate creative output and efficiency. - Acted as primary production liaison across departments, driving cross-functional alignment, scope accuracy, and budget adherence. ### Madwell — Director of Production 09/2024 - 07/2025 - Led a team of producers overseeing all aspects of production across high-profile accounts, including **Verizon**, **ELF**, **Hyland's**, and **Fernet Branca**. - Managed $30M+ in account portfolios, driving profitability while aligning project goals with evolving client expectations and market trends. - Directed social media strategy and execution for a key client, produced weekly posts, stories, and reels to boost audience engagement and brand consistency with the help of influencers. - Leveraged Midjourney, Firefly, and ChatGPT to rapidly prototype creative assets, streamline scripting, and localize content. - Developed and executed comprehensive project roadmaps, ensuring on-time and on-budget delivery of integrated campaigns spanning content, social, experiential, video, and digital. - Directed end-to-end production for **Visible**'s new brand campaign and oversaw multi-platform delivery across broadcast, digital, social, OOH, and display media, incorporating AI-assisted editing and versioning tools to streamline asset creation and localization. ### Code and Theory — Executive Producer / Campaign / Program Management Director 04/2021 - 09/2024 - Led production on award-winning, multi-year global integrated campaigns for **Amazon Advertising**, spanning broadcast, content, digital, social, print, and OOH, while incorporating generative AI tools such as Midjourney and Adobe Firefly for rapid visual prototyping, creative concepting, and asset development at scale. - Pioneered AI-driven solutions for creative development at scale—expediting scripting, prototyping, and visual exploration. - Advanced strategic development of **Johnson & Johnson** campaigns across premiere brands like **Lubriderm**, **Tylenol**, **Zyrtec**, and **Motrin**. - Designed agency approach to **Chase** Minority Business Banking digital experience. - Shepherded creative and interaction design for **Goldman Sachs** SMA online presence. - Collaborated with the **Xerox** Global team on content creation campaigns as well as global print and event guidelines. ### Publicis — Associate Program Management Director 10/2016 - 03/2021 - Launched the multimillion-dollar "Famous Visitors" Super Bowl campaign for **Walmart**. - Pioneered new distributed collaboration and production processes to produce OLV throughout the COVID-19 uncertainty. - Helped orchestrate **Walmart**'s first "Virtual Wellness Day," a 72-hour experiential health event. - Contributed program management across record-setting 2020 **Walmart** flu shot campaign. - Managed a team of project managers across the multimillion-dollar, multi-channel **Hewlett Packard Enterprise** account. - Shepherded successful omnichannel campaign reimagining **Folgers**' "The Best Part of Wakin' Up Is Folgers in Your Cup" classic tagline. - Facilitated tapping into the LatinX community to drive brand growth for **Bustelo Coffee**. ### Fancy Pants Group — Executive Producer 02/2012 – 10/2016 - Built a team of producers and project managers to support production needs for **L'Oréal USA**, **Saatchi LA**, **Undertone**, and **Team One**. - Grew **L'Oréal** business by over 25% in under two years, innovating on new platforms. - Partnered with **Google** on establishing dynamic and programmatic industry best practices. ### R/GA — Senior Producer 08/2011 – 02/2012 - Led production for **L'Oréal** account, expanded social media marketing efforts. ### JWT — Senior Interactive Producer 03/2007 – 07/2011 - Managed a team of producers that built online advertising campaigns and CRM work for **Microsoft**, **Sunsilk**, **Smirnoff**, **Benadryl**, **Zyrtec**, and **Band-Aid Brand**. ## Work (Portfolio Case Studies) ### YouTube — Made on YouTube Client: **YouTube** | Agency: **DE_YAN** Our team at DE_YAN was contracted to create all background motion graphics for this year's Made on YouTube event. I helped produce the full suite of motion elements for the broadcast, collaborating with five producers—each overseeing 1–2 sections—and a team of motion designers to bring the creative vision to life. We worked closely with the **YouTube** team and **Good Sense** to deliver a cohesive and dynamic visual experience across the entire event. Video: https://www.youtube.com/watch?v=QGe2DZe-W9E ### Visible — Live in the Know Client: **Visible** | Agency: **Madwell** | Production: **Wildchild** Visible needed a bold, fresh way to cut through the noise surrounding unlimited plans. With less than four weeks for pre-production, production, and post, I led the motion and live-action production for this high-energy campaign. The spot flips the script on traditional telecom advertising—using quick cuts, clever visual metaphors, and a touch of VFX to communicate Visible's single-line, all-digital service. The result was a fully integrated campaign spanning broadcast, digital, and social. Video: https://youtu.be/LLsFgBGbgOQ ### Amazon Ads — Matches Are Made on Amazon Ads Client: **Amazon Ads** | Agency: **Code and Theory** | Production: **RadicalMedia** / **Dave Meyers** 🏆 ANA Gold Awards: B2B Marketplace Marketing, Demand Generation (SMB), Product Launch or Relaunch The Matches Are Made campaign marked **Amazon Ads** (SMB)'s first brand effort targeting small businesses that don't currently sell on Amazon—showing how they too can advertise on the platform and reach hyper-local audiences. ### Amazon Ads — Ads That Work as Hard as You Do Client: **Amazon Ads** | Agency: **Code and Theory** | Production: **Psyop** A global campaign aimed at small and medium-sized business owners, this project highlights the dedication entrepreneurs bring to their work—and how **Amazon Ads** works just as hard to help them grow. I partnered with the **Code and Theory** team on production, helping deliver creative across online video, social, and digital display. ## Brands Worked With Google, YouTube, Amazon, Microsoft, Walmart, Verizon, Johnson & Johnson, Chase, Goldman Sachs, Xerox, Hewlett Packard Enterprise, L'Oréal, American Express, Visible, ELF ## Key Information - [Kathleen Bennett - Director of Production](https://www.kathleenbennett.us/): Main portfolio page - [Résumé](https://www.kathleenbennett.us/Kathleen_Bennett.pdf): Download PDF ## Contact - Email: kathleen@kbennett.us ## Optional - [LinkedIn](https://www.linkedin.com/in/kathleen-bennett-9563381/): Professional profile